PEPSI AND BRITNEY

Ever since our class exercise on product sold in ads, the psychological implications, and true messages I can not stop analyzing ads. Two key advertisements we analyzed in class were the Verizon wireless ad that said "are you in or are you out" and the anti-smoking advertisement that showed the mans wife hugging him after he had quit smoking. Both of these ads had social psychological implications stemming from peer pressure motivations and overall acceptance and reactions from peers and family members. Just this morning as I was walking out of the kitchen I heard the end of an ad I didn't even know what it was promoting but the last line stated "but all your friends will notice". Lines such as this resound the advertisement world. It is scary to think this psychological implications have been in ads this whole time and I haven't been consciously noticing their affect on my psyche. Talking to my parents about our discussion in class my dad who deals in telecommunication law informed that on TV commercial the sound decibels are raised significantly after regular programing switches to the advertisements. Do advertisers have no faith in the own integrity and strength of their products to bring sales? They should rely less on the emotions of their consumers putting less of their faith success in the buyers. 

A series of you tube videos with Britney Spears selling for Pepsi Cola although a little dated show the fact that advertisers put more emphasis on appealing to the psyche of consumers instead of selling the wholesomeness of their product. In this you tube video Britney Spears never drinks the Pepsi Cola that she is selling. She is aired over the television that reaches a young man working a diner who in the midst of watching Britney misses a near fire in the kitchen in the vicinity that he is standing. This seduction and other promiscuous implications in the advertisement for Pepsi Cola are far fetched from the simple pop drink. It's a bit annoying to think of the psychological attachments advertisers were connecting with their Pepsi Cola drink. They feel them must link their Pepsi drinking to self worth of a over weight lady in a bowling alley, entertainment for a janitor in a dark building, and complete infatuation by a young waiter. Does Pepsi cold truly provide all these feelings and satisfactions? The advertisement ends with "The Joy of Pepsi" is Pepsi really joy?